Every driver is a frontline hero!
There were not many campaigns that covered the life of truck drivers during Covid times. They were also frontline warriors ensuring that the supply chain worked without any hassles.
Commercial drivers played a pivotal role in easing life during the pandemic. Especially in a country like India, for reaching essentials, medicines, life-saving equipment to the nook & corners of the country, their contribution needs to be lauded.
This video celebrates such drivers who are the unsung heroes of the nation. To everyone in the country today, every driver is a frontline hero!
The campaign film was released in multiple languages so that the message can reach all over India.
Agency: Simple Advertising Ideas, Chennai
Production House: Denim Cap Pictures