#TheIconicLady – Smytten’s new digital campaign to pay tribute to women across different spheres of life

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Smytten, the product discovery & trial app, has launched a digital campaign – #TheIconicLady. The campaign, which aims to pay tribute to women across different spheres of life, went live on the Smytten app and its social media platforms.

This campaign honours all women who work tirelessly and constantly turn each challenge thrown at them into a success story.

#TheIconicLady film features women from different walks of life and circumstances, each representing the essence of being iconic. The film applauds women – the relentless mothers, the rebellious teens, the ones who break the glass ceiling, and those who do not give in to societal definitions of what it is to be a woman. The film concludes by presenting an alternative perspective on women, as they all are iconic in their ways with no set standards.

Watch the campaign film below.

The campaign is conceptualised and developed by the iconic ladies of Smytten.

Talking about the campaign, Swagat Sarangi, Co-founder Smytten, said, “From the inception of Smytten, we have aimed to hire talent who’s passionate about trying something new; be it at a personal front or a professional one. Today, over 60% of our workforce are women, which has happened very naturally to us. The leadership team consists of 50% women without whose contributions we couldn’t have built Smytten. We are probably one of the very few organisations that service millions of orders to female users every month on our platform. And we’re the lucky ones who get to interact with hundreds of women CEOs & Founders daily and learn from their sheer originality and endless passion.”


With over 800+ D2C brands participating, Smytten features the widest curation across categories, including beauty, makeup, fragrances, health & wellness, male grooming, food & beverages & more. There are never seen before offers from many popular D2C brands like mCaffeine, Plum, Just Herbs, Bodywise, Maybelline, Faces Canada & more.

As part of the campaign, Smytten has curated a hamper for #TheIconicLady which comprises a few beauty & personal care products for the iconic ladies to pamper themselves. The brand is also running an Instagram contest wherein the followers can win this hamper by giving a shout out to “The Iconic Lady” in their lives.