Supertails.com, a one-stop solution for pet food and supplies, has released a video campaign for International Dog Day 2021 (August 26). The campaign celebrates the little joys of dog parenthood and the unique language we develop with our pets when we bring them into our lives.
The campaign leaves the viewers with the message that no matter where we come from, our pets don’t see us differently. No matter what language we may speak with our dog, all they understand and comprehend is the language of love. The video conveys that “Aaja”, “Vaa”, and “Come” would all mean the same to a dog who’s being called with love.
Through this campaign, Supertails celebrates the companionship, love, and bond that India’s young pet parents share with their dogs.
Talking about the campaign, Varun Sadana, Co-Founder of Supertails, said, “In the last two months, we’ve conducted over 2000 online vet consultations and interacted with over 5000 pet parents from across the country. This language diversity was one of the most beautiful insights we got from our interactions. The campaign highlights the diversified culture of India and how pets bring it all together. Where else will you find a Golden Retriever who responds to Gujarati in one part of the country and Kannada in another?”
Watch the campaign video below.