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Saffola Mealmaker teams up with Celebrity Chef Kunal Kapur to launch ‘Delicious Soya Cook Book’
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Saffola Mealmaker teams up with Celebrity Chef Kunal Kapur to launch ‘Delicious Soya Cook Book’

Guest Author
July 19, 2021July 21, 2021
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Saffola Mealmaker announced the launch of its very own e-cookbook: ‘Saffola Mealmaker Delicious Soya Cook Book’ featuring some of the most interesting ways to use...
How Creative Injection boosted one of India’s most active blogging community’s website engagement, blogger acquisition, brand story and Alexa Rank?
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How Creative Injection boosted one of India’s most active blogging community’s website engagement, blogger acquisition, brand story and Alexa Rank?

Krishna
July 13, 2021July 13, 2021
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Agency In Focus is a series of industry case studies where we will highlight the innovative work of digital agencies across India. In this story,...
How OnPageOne ramped up brand awareness & purchase intent for their client?
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How OnPageOne ramped up brand awareness & purchase intent for their client?

Krishna
July 13, 2021
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Agency In Focus is a series of industry case studies where we will highlight the innovative work of digital agencies across India. In the first...
Petrol price hike in India through the eyes of Amul girl

Petrol price hike in India through the eyes of Amul girl

Krishna
July 9, 2021July 15, 2021
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The petrol prices crossed Rs. 100 mark for the first time in most cities of India. Let's take a look at how Amul has responded...
Invest or Harvest? Crypto Fruits ft. Startup Enthusiast – Saving Money is Easy with Jar App

Invest or Harvest? Crypto Fruits ft. Startup Enthusiast – Saving Money is Easy with Jar App

Krishna
June 15, 2021July 15, 2021
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Jar App's recent ad film is something that the people in the start-up world can relate to. Brilliant ad and it's taken as an everyday...
The Power of Influence in Marketing
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The Power of Influence in Marketing

Shubham Chopra
May 26, 2021May 26, 2021
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For one to grasp the art of influencing people, one has to discover what is already influencing them. One has to learn how to walk...
3 Brand Building Trends to Look out for in 2021
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3 Brand Building Trends to Look out for in 2021

Guest Author
May 11, 2021May 26, 2021
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Photo by Henry & Co. from Pexels Branding has been a crucial aspect of advertising for decades, but it’s taken on a wide range of new forms since...
3 Powerful Channels for Market Research
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3 Powerful Channels for Market Research

Guest Author
May 11, 2021May 26, 2021
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Photo by Startup Stock Photos from Pexels Digital marketing is an incredibly complex field that’s impossible to fully master, but data is always the first step toward building...
[Book Review] Fast Cheap & Viral – How to create game-changing content on a shoestring budget
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[Book Review] Fast Cheap & Viral – How to create game-changing content on a shoestring budget

Krishna
April 6, 2021April 6, 2021
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If you're into marketing or content marketing and want to create content that goes viral, then this book is for you. There is no successful...
The greatest marketing deal in sports history!
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The greatest marketing deal in sports history!

Krishna
February 22, 2021April 6, 2021
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The greatest marketing deal in sports history. The story of two rivals Adidas and Puma dated back to 1970 involving one of the greatest footballer...

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𝗔𝗹𝗹 𝗔𝗯𝗼𝘂𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
The money game! Tokyo 2020 Olympic games will be o The money game! Tokyo 2020 Olympic games will be one of the most expensive games in the history and one of the most heavily sponsored event as well. Sadly, sponsors are looming at losses due to Covid restrictions and no in-staduim spectators.Swipe ◀️ to read the sponsorship structure and other details.#CheerforIndia🇮🇳➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #tokyo2020 #olympics #marketing #branding #olympicsmarketing #marketingstories #marketingreport #marketingstrategy
@oyorooms published this Google Calendar on the fr @oyorooms published this Google Calendar on the front page of today's @hindustantimes. There is a QR code which can be scanned to keep track of all the events that Team India is participating in Tokyo 2020 games. Brilliant! 👌If you want to scan the QR code, swipe to the 2nd slide and take a screenshot. You can use Google Lens or any other QR code scanner to add these event list to your Google calendar. So that you never miss a game of Team India.Usually, brands used this post format in social media posts because millennials and younger generation can relate to it easier. But good to see Oyo taking it into a print and in a creative way, especially the way they used humour in naming the calendar, naming the presentation etc.A great ad and I'm sure that there will be lot of work gone into creating this. Kudos oyo and team. 👏Image Credits: Hindustan Times, Bengaluru Edition, July 23, 2021➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #oyorooms #india #indiaattokyo2020 #tokyo2020 #olympics #creativeprintads
Work from home ❤️ or Work from office 👍(@cr Work from home ❤️ or Work from office 👍(@creatiwitty.nik captures some moments from our office life & WFH life)#CreatorsCorner➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #creativeconcepts #wfhlife
#OlympicSpecial - Wishing Team India good luck! @t #OlympicSpecial - Wishing Team India good luck! @tokyo2020 @olympics #CheerforIndiaIndia's best ever performance came at 2012 London Olympics where we won a total of 6 medals, followed by 2008 Beijing.@hockeyindia Men's team won the most medals - 9 Gold, 1 Silver and 2 Bronze.Also, India is sending its largest contingent to Tokyo with a total of 125 athletes participating in this year's Olympics.Wishing the Indian contingent all the best. Pour in your wishes in the comments below. 👇Look at those beautiful medals in the third slide.➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #teamindia🇮🇳 #olympics2020 #tokyo2020 #indiaatolympics #india
This is something exciting & big for collaborators This is something exciting & big for collaborators on Instagram. Instagram is testing a new feature called Collab, where the creators can co-author feed posts and reels. 👌➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #instagram #instagrammarketingstrategy #instagrambloggers #instacollab #collaborations #socialmediamarketing #MarketingStories
#MarketingStrategy - Not everyone gets it..How CRE #MarketingStrategy - Not everyone gets it..How CRED & other brands are using exclusivity in their marketing. Swipe ◀️Let us know your thoughts 👇➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #marketing #exclusivity #velvetropestrategy #marketingstories #marketing101 #brandmarketing #psychologyinmarketing #marketingstrategy #businessstrategy
#InternationalChessDay topicals from @fevicolkajod #InternationalChessDay topicals from @fevicolkajod & @fevikwikindia ... Swipe ◀️➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #topicalmarketing #marketing #socialmediatopicals #socialmedia #socialmediamarketing
Girl Power is Gold Power. 🏅 An awesome initiati Girl Power is Gold Power. 🏅 An awesome initiative by Kotak Karma, CSR wing of @kotakbankltd.Kotak Mahindra Bank Limited and Pullela Gopichand Badminton Foundation (Gopichand Academy) launched the Girl Power is Gold Power campaign to celebrate the spirit of all the women athletes taking part in the Olympic Games Tokyo 2020.The campaign video features India's badminton doubles specialists Ashwini Ponnappa (@p9ashwini) & Sikki Reddy (@sikkireddy)."It is not gold that we need but encouragement that we seek, to achieve our dreams". Sportswomen in our country are emerging triumphant on a global scale. Kotak Karma, CSR wing of Kotak Mahindra Bank aims to foster the ambitions of promising champions in collaboration with Gopichand Academy.Agency: Enormous Production House: Useful Garbage Creations➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #kotakkarma #gopichandacademy #ashwiniponappa #sikkireddy #tokyo2020 #olympics2020 #india #kotakmahindrabank #marketing #advertising #marketingstories #advertisements #marketingcampaign #girlpower #goldpower
"E for Elderly" - safe driving environment for sen "E for Elderly" - safe driving environment for senior citizens.. @cardekhoindia @gaadi.com_official campaign film urges all of us to promote the use of "E" sign to show that an elderly person is the riding the car.The senior citizens are often subjected to incessant honking and even rage on Indian roads.The elderly who may be avoiding cabs in view of the pandemic have started driving again and, therefore, there is a need to create a safe driving environment for them, the campaign says.Agency: Leo BurnettA great initiative. We need to respect the elderly drivers by being more courteous and patient when on the road.➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #cardekho #india #elderly #akshaykumar #rahuldravid #indianroads #marketingcampaign #marketing #advertisements #bestads #campaigns #newideas #creativeads #cardekhoindia #elderlycare #seniorcitizens #leoburnett
A sweet sleepover! @bookingcom ice cream truck hit A sweet sleepover! @bookingcom ice cream truck hits NewYork city on the occasion of National Ice Cream Day on July 18.#MarketingStory➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #bookingcom #newyork #marketing #marketingcampaign #marketingstories #creativemarketing #icecreamlovers #icecream #nationalicecreamday #marketingpromotion #marketingideas
#Spotted - Zomato in the viral Jalebi song that's #Spotted - Zomato in the viral Jalebi song that's taking the world by storm. @tesherrrr x @jasonderulo Jalebi Baby song was released on YouTube just hours before Zomato IPO hit the market. What better promotion for the brand Zomato across the world! Brilliant 👌🚀Link to the music video: bit.ly/zomatojalebibaby➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #zomato #jalebibaby #tesherjalebibaby #jasonderulo #tesher #marketing #advertising #productplacement #zomatoipo
The power of two! 🤝#Quoteoftheday➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #marketing #advertising #adagency #quotes #marketingquotes #fcbulka #amulads #amuladvertisements #powerofbranding
Brands and Creators wishes good luck on Zomato's I Brands and Creators wishes good luck on Zomato's IPO subscription day. Swipe ◀️Check the tag on respective post to know the brand/creator.#MarketingStories #CreatorsCorner➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #zomatoipo #zomato #momentmarketing #topicalmarketing #socialmediatrends #socialmedia #socialmediamarketing
They are the official mascots of Tokyo Olympic and They are the official mascots of Tokyo Olympic and Paralympic games. @miraitowa & @someityMiraitowa is inspired from the Japanese proverb, "learn from the past and develop new ideas".Someity is inspired from the phrase "so mighty".@tokyo2020 @olympics➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #marketing #tokyo2020 #olympics2020 #paralympics2020 #japan #olympics #india #miraitowa #someity #olympicmascot #marketingcampaign #socialmedia
A pre-booked, guided space walk! + Addtl charges. A pre-booked, guided space walk! + Addtl charges. 🚀 @makemytrip takes on the space tourism with its moment marketing topical.➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #marketing #socialmediatrends #socialmediamarketing #momentmarketing #makemytrip #topicalmarketing
Top 50 most visited websites in India. Swipe ◀️Which one of these do you use on a daily basis? Let us know 👇➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #india #websites #marketing #marketingstories #marketingworld #websitetraffic #digitalmarketing
Marketing gimmick or an accidental tweet?➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #socialmedia #marketing #socialmediamarketing
#Quoteoftheday➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketingin #allaboutmarketing #marketing #amazon #brandmanagement #jeffbezos #amazonindia #quotes #socialmedia
😂😂 This is brilliant! People in start-up wor 😂😂 This is brilliant! People in start-up world can relate much to this conversation! Else show this ad to your tech start-up friends! @jarapphq 👌Agency: Poetic Potato & Elaachi Media➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketing #allaboutmarketingin #jarapphq #jarapp #advertising #advertisements #MarketingStories #marketing #adsfromindia #bestads #socialmedia #poeticpotato #elaachimedia #india #startups #techstartups #fintech
The ads that you see on TV might be different from The ads that you see on TV might be different from the in-staduim ads or even the ads that your friends see in a different country.This technology has been there for some time now. But slowly, it's catching up and more sports franchises are using this. Thanks to technology!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #allaboutmarketingin #allaboutmarketing #advertising #ads #advertisements #marketing #football #euro2020 #virtualreplacement #perimeteroverlay #virtualreality #technology #technologyinads #marketingtechnology #trending
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22 July 2021

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Watch the film conceptualised by ​​McCann Worldgroup here

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