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0 It takes all kinds of women to turn the world around. The All About You woman is expressive, individualistic, yet rooted. Celebrating the quiet strength and the roaring spirit of the modern woman is the new ‘All About You’ (AAY) ad campaign by Myntra featuring Bollywood actress Chitrangada Singh.
The visual montage begins on an optimistic note that implies that the world of today is warming up to the various facets of the AAY woman whose sartorial choices are a reflection of her socio-cultural preferences. It moves on to take the viewers through the musings of the AAY woman and what it means to be one.
The ad features both western and traditional Indian outfits, representing the diverse style sensibilities of the women of today. The ad film is brought alive through the power of music, and the upbeat background music gives the film a texture and sparks an interest in the aura of the AAY woman. Towards the end of the film, one can see Chitrangada carrying Indian outfits with utmost panache.
The 50 seconds ad film has been made for social and digital media platforms.
Bollywood actress and model Chitrangada Singh, with her elegant style and confidence and defining roles such as Geeta in Hazaaron Khwaishein Aisi under her belt, is the perfect fit for the campaign. “Chitrangada’s bold and charming personality resonates with the values of AAY rooted in culture, attitude, and opulence. We are pleased to have her on board,” says Manohar Kamath, CXO and Chief, Myntra Fashion Brands.