Vedantu has launched a new brand campaign ‘Zindagi Ka Syllabus’ to underscore the importance of a truly inspired teacher in every student’s life. To become successful not just in academics but in life, Vedantu believes that our children need teachers who go beyond just academics, to inspire them and not just add life to lessons, but life lessons.
The campaign focuses on real-life stories of how Vedantu teachers deeply inspire and impact their students, no matter how far apart the teacher and the child are physically. These moments of inspiration within a Vedantu classroom grow into becoming the guiding force of every child’s learning journey.
Featuring Aamir Khan as the narrator, the campaign is based on real-life events that happen every day in Vedantu and conceptualized by Vedantu’s internal team.
In the first film, the most important lesson Suyash learnt from Bhaskar Sir wasn’t about English, but about a whole new language of confidence. Kyunki English ke rules toh har kitaab mein same aate hai. Kuch teachers humein Zindagi Ka Syllabus sikhaate hai.
The student’s inspirational journey is depicted in four thought-provoking films inspired by real-life stories at Vedantu, featuring Vedantu’s brand ambassador and Bollywood actor Aamir Khan. They emphasize the importance of a teacher’s responsibility in nurturing students and instilling life lessons of kindness, love, and trust, which are as significant, if not more, than academic accomplishment.
The films are based on the real-life experiences of Vedantu teachers and students across the country. The power of online learning is such that today a student from the remotest part of the country has access to quality education through best-in-class teachers who are fueling their dreams. After all, while any teacher can teach, only a select handful can inspire their students.
Conceptualized by Vedantu’s internal brand team and inspired by the Co-Founders and Master teachers, this was directed by Akanksha Seda. The tagline “Kuch teachers humein #ZindagiKaSyllabus sikhaate hai” recognizes teachers who are imparting meaningful life lessons beyond the online classes and in the process leaving a deep impression on students.
In the second film, the most important lesson Rohit learnt from Pulkit Sir wasn’t about maths, but about believing that there was a way from his hometown, Rohtak, to the IIT of his dreams. Kyunki math ke sum toh har kitaab mein same aate hai. Kuch teachers humein Zindagi Ka Syllabus sikhaate hai.
“In India, at any income level, a parent will choose to spend more on education than even healthcare. That’s the kind of responsibility that rides on our shoulders at Vedantu. If parents place this kind of faith in us, the least we can do is give it our all to ensure that their children get the best teachers, the best learning, and the best chance at creating a truly successful path in life. Our campaign is inspired by our real-life teachers and students at Vedantu. In a sense, it’s less a campaign and more of a slice of life at Vedantu. While speaking with our teachers and students, we realized that their experiences were a goldmine of inspiration, and their stories needed to be shared with every teacher and student in the country. To date, the older students remember life lessons that were taught to them by Vedantu teachers, and our new campaign narrates these experiences through the power of storytelling. Keeping learning and motivation at the core, our teachers are continuing to inspire students across the country, much beyond academics.,” said Maninder Bali, Head of Brand Marketing, Vedantu.
To create national awareness and high-octane visibility for the new campaign, the films will be shown on the following platforms in 7 languages – Hindi, Marathi, Kannada, Tamil, Malayalam, Telugu, and Bengali.
Vedantu has a very serious question for Indian parents and students. Learning is a collective effort, so why hold only students responsible for their academic progress? Vedantu’s new student-centric campaign, Vedantu Improvement Promise (VIP), provides the answer to this burning question, and in the ad film featuring Aamir Khan, the brand highlights that better academic results are not only the student’s and their parent’s sole responsibility.