VOGO’s new digital ad film pays tribute to its frontline warriors for ensuring safe and sanitised mobility for riders
VOGO, a tech-enabled self-ride two-wheeler rental service, has released a new digital ad film under ‘Go Safe with VOGO’ campaign paying tribute to the courage and commitment of VOGO Warriors. In this film, VOGO appreciates the efforts put in by its field executives – stepping out of their home during the ongoing pandemic, sanitizing thousands of scooters every day and enabling a safe commute for its riders. The video has been released on VOGO’s social media pages including Twitter, Facebook, Instagram and LinkedIn.
Furthermore, the film also highlights the importance of the availability of sanitized mobility for daily commuters to stay safe. It also showcases the ways VOGO warriors keep themselves safe by wearing masks, safety screens and PPE kits. Under this campaign, the company has also distributed PPE kits and disinfects to all the field executives.
Riding out the tough times gets a lot easier, when some people step up to drive us all forward.
For each #VogoWarrior who was on the front line & kept us going, here’s a heartfelt tribute.
We’re extremely grateful & proud. We couldn’t have done it without you. 🙂 pic.twitter.com/SzvwAQD1As
— Vogo – Daily Scooter Rentals (@Vogo_rentals) September 2, 2020
Sharing the information, Padmanabhan Balakrishnan, Co-founder & COO, VOGO said, “Cities are opening up and people are gradually moving out for essentials or to earn their livelihood and need a reliable and safe option to commute. We are grateful to our VOGO Warriors who are committed to provide sanitized scooters to the customers. Because of their efforts, VOGO has emerged as riders’ preferred choice. We thank them for their endless effort and demonstrating heroic efforts for the larger cause of keeping citizens safe while commuting.”
Earlier, VOGO has rolled out a digital ad film featuring two notorious entertainers – Amol Parashar & Abish Mathew, urging people to commute safely with VOGO’s sanitized scooters in the post lockdown world. In the past few months, considering that social distancing and safe and sanitized rides are the needs of the hour, VOGO has witnessed a huge increase in the demand for personal mobility amongst its riders. The company has also recovered 40% of the Pre-COVID business post resumption of the services.
Visit the links to see the ad film:
Headquartered in Bangalore, VOGO is a tech-enabled personal mobility solution provider that offers flexible, affordable and reliable two-wheeler rides to daily commuters. Launched in 2016 by the alumni of IITs and IIMs – Anand Ayyadurai, Padmanabhan Balakrishnan and Sanchit Mittal, VOGO strives to create a world-class platform for its riders and enable them to rent a two-wheeler anytime, anywhere, for their local travel needs without any human intervention.
With its presence in Bangalore and Hyderabad, VOGO has over 20,000+ bikes and 500+ docking stations. The company has successfully extended its services to more than 2.5 million users to date and enjoys 45,000 rides per day. VOGO is backed by some of the marquee investors like LGT Lightstone, Matrix Partners, Stellaris Venture Partners, Kalaari and Ola, India’s largest ride-hailing platform.